Employer: Vero Moda (Retail department at HQ)
The Campaign Books are a visual merchandising guide, and a digital magazine of approximately 60 pages, published monthly. The go-to lookbook for the coming campaign period with all the needed operational information on product presentation, mannequin styling, foils and posters ect. I was in charge of the graphic design, the construction of the digital magazine in iPaper with menus, buttons, links and videos and distribution in the internal app. We published 10-12 issues yearly, in close collaboration with the merchandising team.
Graphic design and re-designs over the course of 2 years by Jette Bæk Møller